used with permission from SBA.gov., by Anita Campbell
When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer.
Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site. You can also use this technique to turn an abandoned shopping cart into a sale. That’s because retargeting allows shoppers to see the product several times again in ads across the Web.
There are other marketing objectives you may want to consider, too. You can set retargeted ads to appear to users who visited your site, encouraging them to come back and register or sign up for your newsletter.
You are not limited to Google AdWords if you want to do retargeting. You can also do […]